During the annual light festival Staro Riga in November, coffee brand Löfbergs tested the ability of commuters to work as a team.
The company teamed up with JCDecaux Latvia and equipped three bus shelters with light sensors. Passers-by had to collaborate to touch all of the 18 light points simultaneously in order to unlock free coffee samples.
The showcase was re-filled every hour. More than 1,200 packs of coffee were given away during the 4 days of the festival. Creapills