The confectionary company already celebrated diversity and inclusivity in its “Look on the Light Side” campaign, three humorous TV ads normalising disability during the Paralympic Games Opening Ceremony in 2016.
Maltesers continues its campaign in London with this inventive billboard created to mark the World Braille Day (occurring on the 4th of January). The message is entirely made of Braille with Maltesers-shaped dots. The company teamed up with the Creative Solutions team of JCDecaux UK and AMV BBDO to create this ad, which was on display for an entire week. The Drum