Clik here to view.
“Tweet to Eat” London!
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending machines to promote the brands newest campaign “Do Us A Flavor”. The idea consisted in...
View ArticleClik here to view.
Trees can make waiting shorter at the bus stop
Last year, we mentioned a study carried out by researchers from the University of Minnesota showing that the presence of a shelter could make waiting time feel shorter at a bus stop. The same team...
View ArticleClik here to view.
Get your sunscreen at the bus stop
It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun that increases the risk of skin cancer, a concerning issue when you know that...
View ArticleClik here to view.
Watch your favorite TV show while waiting for the bus
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy’s bus stop. People...
View ArticleClik here to view.
Take a selfie with Lego
As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new space with a playful campaign in the streets of Paris. 3 JCDecaux bus shelters...
View ArticleClik here to view.
Get a sweat on at the bus stop with Reebok
Obesity is an increasing issue in Colombia. According to a study carried out by the Health Ministry, half of Colombians are overweight and are generally unhealthy. To contribute to this fight against...
View ArticleClik here to view.
Shop at the bus stop with Jumbo
The Dutch supermarket Jumbo experimented a virtual bus-stop-supermarket for those who have little time to shop. In Utrecht, a small city of the Netherlands, a bus stop was covered with their top...
View ArticleClik here to view.
Maltesers marks World Braille Day with London billboard
The confectionary company already celebrated diversity and inclusivity in its “Look on the Light Side” campaign, three humorous TV ads normalising disability during the Paralympic Games Opening...
View ArticleClik here to view.
The powerful campaign of Helsinki Police department against domestic abuse
If domestic violence is still an issue, it often remains a taboo. Helsinki Police department decided to increase awareness and encourage people to report these acts of violence with a powerful...
View ArticleClik here to view.
Work as a team to win free coffee samples with Löfbergs
During the annual light festival Staro Riga in November, coffee brand Löfbergs tested the ability of commuters to work as a team. The company teamed up with JCDecaux Latvia and equipped three bus...
View Article